In today’s competitive marketplace, intent data has emerged as a game-changing tool for marketing and sales teams. Yet, despite its growing popularity, a number of myths and misconceptions surround its…
Over the last 30 years, the world of B2B sales has undergone a transformation. What was once a process driven by personal relationships, cold calls and face-to-face meetings has become…
In the world of business, a huge part of staying ahead of the curve relies on re-evaluating the tools and strategies your teams rely on. Business intelligence tools, in particular,…